5 min read
Templates
Business-initiated WhatsApp messages must use an approved template. Create the template in the WhatsApp workspace, submit it for review, and wait for approval before referencing it in a broadcast.
Templates with variables must define a sample value for each one, or review will fail.
Opt-in is mandatory
You may only message people who have explicitly agreed to be contacted on WhatsApp. Record the consent source and timestamp in the opt-in register; the platform will not broadcast to a number without a recorded opt-in.
Quality rating
Each business number carries a quality rating driven by blocks and reports. A falling rating reduces your messaging limit, so keep frequency reasonable and always honour opt-out requests.